In-house or Outsource, Don’t Forget the Footer, Making Changes
There is definitely a time for DIY marketing, especially when you’re just starting out and funds are tight. More than a few times, I’ve been very impressed with an owner’s drive to build their own website, create and curate content for social media, design business cards and trifolds in Canva and much more. But at a certain point, most businesses will need to find a marketing company to take over management of their website, brand, advertising, and online presence.
Here are some things to take into consideration when either you (the owner) or an employee is doing the marketing in-house.
- How much time is getting spent on marketing?
- Are mistakes/missteps happening? If so, how much time is being spent on fixing and solving them?
- Is the quality of the work where you want it to be?
- Is the marketing consistent?
- Is other “more important” work getting in the way or taking priority?
- If it’s an employee, what happens if/when they leave?
- Are you/they stuck or limited in the creative cycle?
- What opportunities are you missing simply by not knowing they exist?
Add up the cost of doing the work in-house versus what the cost would be to outsource. Then consider the ROI you’re getting from your in-house work versus the ROI you’d expect from outsourced work.
With these considerations you should be able to determine when the ROI makes sense for one or the other or a combination of both.
