Our Work / Stadium Business District
Stadium Business District: A Neighborhood Audience That Kept Growing
The shops, cafes and services around Tacoma’s Stadium District wanted more of the city to notice them. A steady feed of member spotlights, a district-wide offer and a short ad push built an audience that kept growing after the ads stopped.
- Client since
- 2026
- Where
- Stadium District, Tacoma, Washington
- The client
- Neighborhood business association
- What we did
- Social media management, content, Facebook and Instagram ads
Where the District Started
The Stadium District is a Tacoma neighborhood full of independent restaurants, shops and services, and its business association promotes them together.
Before spring 2026 the district’s social accounts were quiet: few posts and almost no reach. The association wanted neighbors to see what was open, what was new and what was on offer.
What the District Needed
- A reason to followPosts worth seeing: the people and places that make the district.
- Every member seenSpotlights spread across restaurants, shops and services, not just the busiest few.
- A jump startA short ad push to put the feed in front of neighbors.
- Growth that lastsAn audience that stays after the ads stop.
What Changed for the District
Member spotlights, every week
Each month’s calendar spotlights member businesses: restaurants, a bookstore, salons, a pharmacy, a grocery. A district-wide #Stadium2026 offer gathers member deals in one place.
- Instagram posts at a far steadier pace than before.
- Photos of real places and people drew the most interaction.
- Reels drew far more engagement than link posts.
What a month on the district’s feed covers.
- Dining
- Restaurants and cafes, shown to neighbors nearby
- #Stadium2026 offers
- Member deals gathered in one place
- Retail and services
- Shops, salons and everyday errands
- Instagram dining ad
- Sent people straight to the district’s profile
The campaigns behind the push, May to August 2026.
A short ad push to get noticed
Small reach campaigns ran from May to mid-June for dining, retail and services, and the #Stadium2026 offers. Instagram ads kept sending people to the district’s profile.
- A small ad budget for the whole season.
- The dining ad sent a steady stream of people to the district’s Instagram profile for pennies a visit.
- A short burst, not a standing cost.
How It Rolled Out
A first season built in steps: content first, then a short ad push, then growth that kept going on its own.
- Apr 2026Work begins and the first content calendar is set
- May 2026Member spotlights, #Stadium2026 posts and reach campaigns
- Jun 2026Reach campaigns end; Instagram profile ads continue
- Jul–Aug 2026Followers keep climbing without the reach ads
What Got Better
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