Our Work / South Sound Dental Care
South Sound Dental Care: More Appointment Requests, Year After Year
One marketing team for years: a website that keeps growing with the practice, Google Ads measured on phone calls, and steady search work that keeps Tacoma patients finding it.
- Client since
- 2014
- Where
- Tacoma, Washington
- The practice
- Family, cosmetic and emergency dentistry
- What we did
- Website design, SEO, Google Ads, social media, website management
Where the Practice Started
South Sound Dental Care is a family practice in Tacoma that also handles cosmetic work, Invisalign and same-day emergencies.
In 2014 its website ran on a dental vendor’s template, the kind many practices share. Since then the practice has added treatments, a membership plan for patients without insurance and extra new-patient hours, and each one needed a way for patients to find it.
What the Practice Needed
- A website of its ownNot a vendor template, but a site that could grow with the practice.
- A page for every treatmentInvisalign, same-day crowns, emergencies and a membership plan each needed a page patients could find on Google.
- Phone calls, not just clicksAds had to bring calls from people ready to book.
- One team, no handoffsWebsite, search, ads and social handled by the same people, year after year.
What Changed for the Practice
A website that grows with the practice
Before 2015, the practice ran on a vendor template. We built its own site in 2015, rebuilt it in 2021, and have kept improving it ever since.
- 2015: the practice’s own website replaces the vendor template.
- 2021: a full rebuild.
- Every month since: new and better pages.
The practice’s website in 2014, in 2015, and today.
A major page or section every month of 2025.
A new or better page every month
In 2025 the team rebuilt a major page or section every month, starting with the pages patients use most.
- Treatment pages for Invisalign, same-day crowns, Botox and cosmetic dentistry.
- Emergency pages and a same-day care banner for patients in pain.
- Meet Our Doctors and patient reviews pages that show the people behind the practice.
Google Ads measured on phone calls
In January 2025 we launched a campaign built for new patients, patients without insurance and dental emergencies. Every ad is judged on the calls it brings to the office.
- Calls from Google Ads climbed year over year.
- On a smaller ad budget.
- Separate ads for emergencies, new patients and patients without insurance.
What the new-patient campaign is built around.
Drag to compare the old and new article library.
Answers to the questions patients search for
Patients search for answers before they call: what a tooth extraction costs, how gum disease starts, what to do in an emergency. The article library now sorts those answers by topic.
- Patient topics, each led by its most useful guide.
- Guides link to the treatment pages they explain.
- An emergency cost guide for patients comparing options.
How It Rolled Out
Years of steady work, with the biggest changes most recently.
- 2015The practice’s own website replaces the vendor template
- 2021Full website rebuild
- 2024Google Ads, social media, Google Business Profile posts and monthly reports
- 2025New-patient ad campaign, and a new or better page every month
- 2026Patient reviews, resources and article pages, plus an emergency cost guide
What Got Better
Next case study
Book a Free 30-Minute Call
Tell us what’s working, what isn’t and where you’d like to be next year. You’ll talk with the people who would do the work, and leave with a few fresh ideas either way.