Getting your social media content to rank well in any platform’s algorithm is like trying to hit a moving target. Relevance and timing is everything, but coming up with content to feed the beast usually ends with businesses and brands sacrificing quality over quantity.

This is when repurposing content can come in handy. You take your best content and put it back out there for a number of reasons.

The big benefits for repurposing content include:

• Reinforcing brand messaging
• Boosting SEO and driving traffic
• Reaching new audiences and supporting new leads

Of course, not all content is meant to be repeated. As with everything in your marketing strategy, it should be goal-focused and relevant to your audience.

Some Basics: First, find your best-performing content and then reformat it across different channels.

Some Tips: 

• Steer the Conversation: The best way to do this is to ask your audience a question. And your content is the answer.
• Utilize Your Blog: Turn your long-form blog content into a bite-sized post that your audience can consume easier.
• Get Animated: Create a captivating short video or animated GIF visual to go hand in hand with your written content.
• Make Images from Inspo: Get inspiration from your own written content and turn it into a visual of some kind using quotes, headlines, or statistics.

There are endless ways to repurpose your top posts and find new ways to get them in front of your audience. Dive into your social insights to see what’s resonated with your followers in the past, and keep in mind that what might seem old to you, is still valuable to someone else.

Have questions? Don’t hesitate to reach out to our team! We’re always happy to help.