While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, it in fact has made a name for itself as a top visual search engine, housing tons of photos, graphics, links and inspiration for nearly anything you might want to find.
Not familiar? Pinterest is a social media platform where people can explore, share, and store visual content they find motivating, helpful, or entertaining.
With over 250 million users on the platform, a recent analysis showed that 55% of users are specifically on Pinterest to find photos of new products, making it a goldmine for companies with a visual aspect to their business, whether it’s photography or original graphics.
Pinterest is a helpful tool for businesses who are trying to:
- Educate their audience on a topic
- Boost their online sales
- Promote a product or service
Interested in determining if Pinterest could be great addition to your online marketing strategy? Reach out to us by call, text, or email to learn more!