Have you noticed Facebook has been making a lot of changes to the platform over the last year?
The algorithm we know today works off a variety of ranking signals that order posts in the feed by the likelihood of users enjoying them. These ranking signals are largely dictated by behavior.
So how can businesses use the algorithm to their advantage?
Below are 4 tips to keep in mind:
1. Start conversations that get people talking to each other. The objective is to get people interacting with your page as they would a friend. When you begin building those likes, shares, and comments, Facebook will see your page as valuable and reward you for the effort. And it does take effort!
2. Never post content that will get you down-ranked. Facebook has claimed that the following categories will get your Page down-ranked immediately:
- Posting links to sites that use scraped or stolen content with no added value
- Posting borderline content (a.k.a offensive but not prohibited content)
- Posting misinformation and fake news
3. Post when your audience is online. According to a recent study:
- “B2B brand posts perform best between 9am-2pm on Tues, Wed, and Thurs.”
- “B2C brand posts perform best at noon on Mon., Tues., and Wed.”