Corporate gifting is an important part of customer engagement and retention. Giving thoughtful gifts to your clients builds a relationship in a unique and fun way. The key to any marketing strategy is measuring performance, but how do you measure ROI and success for a corporate gifting campaign?

Measuring the ROI of client gifts is difficult, because its purpose is to build relationships and brand recognition—something that might not translate into numbers. That doesn’t mean that you can’t measure the success and ROI with your corporate gifts.

The key is to focus less on how much money a corporate gift will get you in return and instead think about the intangible benefits of building a better relationship between you and your clients. However, here are a few key metrics you can watch to determine your ROI:

• Referrals from clients who receive gifts
• Thank-you notes or phone calls from clients after receiving gifts
• Social media sharing
• Repeat service and customers who received your gift

These are just a few of the measurable ways to track your outcomes, then you can refine the benefits and ROI in a meaningful way.