One thing I want to emphasize is that Gifting does not need to break the bank! It is not necessary to overspend to make a lasting impression.

What if you have 100 people you want to take care of, but just don’t have the budget? Center your attention on one, five, or twenty people you most want to focus your attention on, and give them a creative gift that is within your budget. Then work your way through the rest of the list. Reaching everyone gradually is better than not at all.

Don’t forget this penny-wise secret weapon, a handwritten note or card! When budgets are tight this is always a cost-effective way to make an impression and show genuine appreciation. A thoughtfully written note on nice paper can make more impact than a mediocre, one-size-fits-all trinket.

The little things really do count. All of the small touches that go into building or maintaining a relationship add up to everything.

Don’t hesitate to ask how Strategy 3° can curate a custom gift for your clients, referral partners, or anyone in your circle without breaking the bank.