Your Website Isn’t a Monument. It’s a Garden.

And most businesses are treating it like a monument. Here’s what I mean. A monument gets built once, unveiled with fanfare, and then just stands there. Maybe you polish it occasionally. But mostly, it stands strong, unchanged. That’s great for bronze...

China & Singapore Traffic in Google Analytics

Over the past several weeks, many websites have seen an unexpected increase in traffic coming from China and Singapore — even when those regions aren’t part of their typical audience. We’ve been monitoring this across multiple sites and reviewing guidance directly...

DIY vs. Outsourcing Your Website: 5 Common Mistakes

Platforms like Wix, Squarespace, and WordPress make it easier than ever to launch a website yourself. That’s the upside. The downside? Without experience, DIYers often miss key details that impact performance, search rankings, and user trust. Here are five mistakes we...

Trust Your Team: Lessons from the Track to the Marketing World

As a high school track coach, I’ve learned that success isn’t just about individual talent—it’s about trust, communication, and believing in your team. Whether it’s a relay race or a marketing campaign, the principle remains the same: you chose this team for a reason....

Less is More: Why You Should Keep WordPress Plugins to a Minimum

Alright, it’s time for some real talk. Grab your favorite beverage, get comfy, and let’s dive into the sometimes harsh, always interesting world of social media marketing. If you’ve managed a WordPress site for any length of time, it’s easy to fall into...

How Thoughtful Website Design Drives Customer Action

Website design isn’t just about creating something visually appealing—it’s about shaping experiences that guide visitors toward their goals. The customer journey defines this path, starting the moment someone lands on your site and culminating in meaningful actions,...

3 Best Practices for Keeping Your WordPress Website Secure

At Strategy 3, we know a secure WordPress website is essential for protecting your business and customers. Here are three quick and effective ways to keep your site safe and secure. 1. Keep Your Site UpdatedRegular updates to WordPress core, themes, and plugins are...

Demystifying Web Hosting and DNS Records

At Strategy 3, we pride ourselves on making digital marketing straightforward for our clients. One area that often causes confusion is the difference between web hosting and DNS records. Many people think that DNS records are the website itself, but in reality, they...

Web Design Trends for the Second Half of 2024

As we move into the second half of 2024, web design continues to evolve rapidly. At Strategy 3, we pride ourselves on staying ahead of the curve and integrating the latest trends to provide our clients with beautiful websites that align with their needs. Here’s a look...

Why Skipping WordPress Maintenance Could Be a Costly Mistake

In today’s fast-paced digital landscape, maintaining your WordPress website is more crucial than ever. At Strategy 3, we emphasize the importance of regular WordPress maintenance to our clients because the consequences of neglect can be severe, impacting both security...