Jan 3, 2024
As we enter the new year, now is the perfect time to reflect on your business and consider rebranding or refining your brand. A strong visual identity is vital for any thriving business, shaping how customers see you and your position in the market. Here are three...
Dec 3, 2023
I do strive every year to decrease my footprint: less disposable, more reusable. In a way, that’s been a resolution of mine for years, and increasingly our society is pushing in that direction. Ok, so I said no resolution talk – instead let’s talk about branding and...
Nov 3, 2023
I’ve bought an iPad twice since they came out. They are so cool and everyone (it seemed) had one. Both times, the devices largely just collected dust; I did not make the same mistake with the Apple Watch. There are many things that seem like a good idea, but if we...
Oct 3, 2023
In an era swarming with digital presences, establishing trust is paramount for any business online. One potent tool in your trust-building arsenal is social proof. As the bridge between your brand and prospective customers, social proof serves as a testament to your...
Sep 3, 2023
Recently, I was meeting with a new client, a lawyer by trade. As we were reviewing his needs, he said he didn’t think he needed business cards. I cringed, I gotta’ be honest, I like my paper – and not just because it is part of my lively-hood. So, I walked away and...
Aug 3, 2023
This is a great article about the rise and fall of QR Codes, and the impacts of the pandemic to their use: Â qrcode-tiger.com/are-qr-codes-dead I can remember vividly, 12 years ago, being told to put QR codes on everything I was designing, honestly, I fought it like...
Jul 24, 2023
How good is free?, Google Maps – update coming August 2023, What does a direct ad look like? Sometimes we love what we do so much we’d give it away for free!  Very benevolent, yes. A good idea?   Maybe not. The problem with free is the associated value that...
Apr 3, 2023
Whiteboard Sessions, Leveraging Chat-GPT, Vertical Videos in 2023 We all do it. We reach a milestone or two and we cruise for a bit….but sometimes we cruise too long. When this happens we end up in cleanup mode, addressing the urgent of right now instead of what’s...
Mar 3, 2023
Social media has become an indispensable tool for brands to establish their identity and build trust with clients. One of the most effective ways to achieve this is by positioning yourself as an industry expert. This approach not only adds value to your platforms but...
Feb 3, 2023
Have you noticed after being isolated due to the pandemic, you find yourself struggling to connect and network? Are you content to just keep to yourself, outside of your daily business function? This is a real thing and it will likely take a bit more time – and...
