According to a recent study, Instagram has become the social network with the highest overall engagement from its users, surpassing both Facebook and Twitter. Help keep your audience captivated and grow your following by sharing posts with engaging captions that will draw your target audience in.

• Give more context to the post: Don’t assume that your audience understands the context of your post. Instead, share your thought process. What were you thinking when you took the photo? Where was the photo taken? What do you want your audience to do?
• Use consistent tone: If your brand voice is conversational on your website, and other communications, keep it that way in your captions. It’s all about consistency.
• Keep it short and easy to process: We don’t know about you, but when we scroll through the feed, we scroll quickly. Use line breaks and short sentences to improve readability.
• Be Helpful: From how-to instructions to recipes, the opportunities to post helpful content are endless. Try to think of a few ways to spin your product or service into valuable, non-salesy content.
• Ask questions to drive engagement: It’s fairly easy to get a like on Instagram. A comment is a whole other challenge. One way to remedy that is to ask your audience a question or give them a specific call to action in your post.

Interested in taking your social platforms to the next level? Get in touch with us today to create a social media marketing strategy tailored to your needs!