I used to ask my mom why we were cleaning the house when it was already clean. She would say: it’s already clean because we always clean it. Of course as a child I didn’t think her answer sounded logical and the routine did not follow me into adulthood. But while I don’t clean my house when it’s already clean today, I do understand why it worked so well for her.
The same reason my mom cleaned the house when it was already clean is the same reason the most popular brands still advertise even when they are at the top of their industry. Our world is getting louder and more crowded all the time. Thus being out of sight will equal out of mind more quickly than ever.
Habits are crucial for making good decisions easier and easier over time. This is important because there are no magical shortcuts when it comes to long-term success. While there are best practices, one strategy doesn’t work for every business. Brand, audience, growth goals vary. How you show up will vary as well but consistency is the key. Make a plan and work the plan. Pivot when you need to but stay in the game, every day.
