1. Images Draw Attention and Trigger Emotion
Utilizing images on your website is an easy way to improve the user experience for your visitors. Images allow you to draw the person’s attention and guide their line of sight on the page. This can be extremely helpful when designing a web page that will convert the most people possible. Also, images trigger emotion, which will help to get your visitors engaged in the content you’re presenting and wanting to learn more about your business/service.
2. Use Stock Images Sparingly
It’s always best to use unique images that are specific to your brand or service. Although stock photography is cheap and easy to obtain it can leave your visitors with a feeling of inauthenticity. Use custom photography as much as possible to really showcase your brand and unique style.
3. Don’t Let Images Slow Down Your Website
Using large, unoptimized images will degrade your website’s performance and slow down the speed in which visitors are able to navigate around your site. Having a slow or unresponsive website will discourage your visitors from continuing to inquire about your services and move on without converting into a potential client. Utilizing image software to optimize your images will keep your site speedy while also displaying beautiful photography your visitors will appreciate.
These are just a few tips regarding using images on your website, Strategy 3 has the knowledge to incorporate effective images that will help your business attract more customers. Contact us today for a consultation on how we can help take your website to the next level.
