If You Do Not Ask, They Will Not Buy

Oct 4, 2021 | Strategy, Mindset & Leadership

How many of you are confident about the products and services that you offer? How many of you confidently ask your prospective customers to buy from you? If you hesitate to ask, people will hesitate to buy.

Asking for the sale can prove difficult for even the most seasoned salespeople and long-time business owners, but it is a crucial step. And here’s the thing: people want to be sold. They want to be sold and they want to feel good about it, because they have a problem that they no longer want to have. So, if you have a prospective customer who has traveled through the sales funnel, and you have a great solution, do not hesitate to ask for the sale.

Now, the harder part: training your people to ask for the sale! Recently, I went in for a facial and I could’ve easily walked out the door without scheduling another service at that time. And, if I hadn’t, when would I have taken the time to schedule another one? I put the over/under at 12 months. Except, I did because the aesthetician educated me on an ideal skincare regimen and told me next up was a peel. So, what did I do? Yep, I scheduled a peel. My skin looks amazing by the way. (Click here to schedule yours)!  I was so impressed with not just my facial, but also the fact that she sold me on the next appointment.

Asking for the sale and giving people a clear direction on how to buy from you is critical to success.

Leah Knoll

Leah Knoll

Founder & Lead Strategist

Leah has been in sales and marketing for 25 years and has owned Strategy 3 in Tacoma since 2012. She writes about small business growth, the human side of marketing, and building relationships that last.

(253) 606-8376 | leah@strategy3degrees.com
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