Connection, Clarity, and a Healthy Ego!
I admit it, it’s hard to do marketing for oneself. For me, I’ll say it’s just like the shoemakers kids that don’t have any shoes. But, I accept that – that is a lousy excuse! Which is why hopefully, you’ve been witnessing our team showing up a lot more online to share our passion with the world. If you don’t already follow us, I invite you to do so on social media (IG, FB, LI) and YouTube.
Sometimes marketing is hard to do for our own business because we’re so darn close to what we do. We know it too well. We’re deep in the weeds of our day to day tasks and the brain space needed to look at it from a different perspective is not something we willingly take time to do. But we should. I’ll venture to even say, we must! We didn’t go into business to make sales, but making sales keeps us in business. And, it keeps us helping the people who need our help.
Another reason it’s hard to market for oneself is because unless you have a “healthy” ego, it’s hard to brag. You want to be humble. And, most business owners that I have met got into the business to serve, which is all about the other and not about oneself. But if the world doesn’t know how awesome you are, how does one know if they want to work with you. So, quote “bragging” is just part of the gig. After all, what is a business without the amazing people behind it and that includes the founder! Yes you! Show us who you are. It’s not ego, it’s authenticity.
And finally, I’ll say: we must do it and we must continue to do it in order to build momentum. Starting and stopping is tiresome and it won’t get you the results you’re looking for.
I write this for you, but just as much I write it for myself. I said I would, so I must. If I had kids, and if I was a shoemaker, they better have some kick-ass shoes!
