I recently came across this question, and it’s been on and off my mind for weeks now. If I really wanted to write about it, this blog would never end. Since I’m a huge fan of both nuance and brevity, the cognitive dissonance is real.
But here’s what I really want to say today: There is no one way to do something. There isn’t even a best way. There are best practices. There is “we’ve always done it this way.” There are proven methods. But the best way isn’t The Best Way, it’s just the best way for you. Elon Musk is famous for doing things differently and whether we like him or hate him, we really can’t argue his success.
Sometimes, we’re paralyzed to move forward because we want the best answer. I think at times the only way to find the best answer is to find the ones that aren’t first.
One-hundred years ago we believed things to be true that we no longer believe. In the 1930’s “More doctors smoked Camels than any other cigarette.” They “soothed the throat and even helped digestion”.
Marketers, small business owners, and humans make up stuff all the time. It’s fun and makes life worth living because: What are we doing here anyway?
We’re creating things and figuring it out as we go. We have a finite amount of time. So do a little research and jump in with the “best for right now”. Change your mind tomorrow, or don’t, both are allowed.
And if you want your finite amount of time to be longer, probably don’t smoke Camels.
