Social media marketing is a great way to tell a business’s story. However, not all content is created equal and the quality of your content can determine whether or not your story reaches your audience.
Determine the Goal of The Post
Think about your reason for putting up a social media post. Are you selling a product or service? Are you promoting a deal? Are you hoping to get leads or website traffic? A good social media post should have a well thought out message. If the goal is that an action is taken, is the desired action clear and obvious?
Understand Your Followers
Take a moment to look at your follower analytics. Your analytics will tell you what the demographic is for the majority of your followers. When putting together a social post, think of the types of people who follow your page. Maybe many of your followers are women over the age of 50 or maybe your audience are mostly men ages 18-25. Knowing the demographic of your audience will help to understand how you should cater your images and the language used in your posts.
Design Matters
When creating your visuals or uploading your photos, design matters. Incorporate your brand colors, create visually appealing images, use different fonts, and make your posts attractive. The key goal of the post is to attract the eyes of your followers. You want to pull them in with colors, fonts, images, etc. A boring or bland post will have your followers scrolling past your post without engaging and we want your followers to engage.
Write a Quality Caption
A quality caption consists of a headline, call to action and the use of emojis. A headline can be anything that describes what your post is about. An example headline could be “Tonight at 7pm!” which makes your viewers think about what could be happening at 7pm. Maybe it is an event or promotion, either way a caption like that will attract your viewers to want to know more. Don’t overthink it, just come up with a concise phrase to describe your post. Keep in mind that you should have concise yet quality captions. Quality is everything. Let’s not forget the call to action. This is important because it goes hand in hand with the purpose of your post. What do you want your followers to do when they see this post? It could be “call now”, “visit our website today “or “leave a comment below”. Having a call to action is great to turn an interest in a page or post into a lead, or to simply build a stronger relationship with your followers. Finally, use emojis. Emojis are a fun way to attract people to read your caption while also adding character to your words. People love them and they are easy to use, so why not?
Add a Location, Hashtags, or Tag Another Account!
The final step to a perfect social post is to utilize the additional features that social media offers to increase the reach rate. Use relevant keyword hashtags that may help users come across your post. Some good hashtags are words that are relevant to the business, the post, and the message. Add a business location or a location where the photo was taken to increase traffic from users who search that location. Also, you can tag popular accounts that are similar in nature or other businesses who you think should be mentioned.