Up until the 16th century, collective knowledge took about 1500 years to double. From 1500-1750 it took 250 years. From 1750-1900, it took 150 years. From 1900-1945 it shrunk to 25 years. By 1982, it shrunk further to 12 months and now the popular claim is 12 hours! Woah! 
Yes, I knew about these numbers, but I still used AI to quickly pull them together to write this blog. I often feel like I’m being swept away in the “atmospheric river” of fast, constant change. I’m sure you do too. Some will hunker down and hide from it all. If you have the means, I can’t blame you. But if you’re in business and most likely you are, you can’t.
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”
~ Jack Welch – Former CEO of General Electric
I remember with nostalgia when business owners hated the fact that there were two (or even three) yellow pages they had to put ads in. Those were the days huh?
At Strategy 3, we’re focusing on GEO (generative engine optimization) along with SEO (search engine optimization). Same, same is what we say. The way people are searching is changing and our duty is to stay up-to-date in order to help our small business clients capture their customers wherever and however they are searching.
Last month I wrote a boring blog on knowing your audience and their journey to finding you. It was boring and basic but so so important. Today as a collective we have all the information we need at our fingertips and we will go to find and research WAY before we want to talk to a real live person. This means the marketing/sales funnel has changed to be heavily weighted toward marketing (specifically content).
With SEO we preached content content content; with GEO it’s even more important, and think specific, detailed, nuanced and conversational. Need help? We’re here for you!
