How good is free?, Google Maps – update coming August 2023, What does a direct ad look like?
Sometimes we love what we do so much we’d give it away for free! Very benevolent, yes. A good idea? Maybe not.
The problem with free is the associated value that comes with it. Free=zero dollars= zero value (or it equals an impending sales pitch).
I understand that as marketers and business owners we want something that offers a low barrier to entry so that people can see for themselves the value that we offer. But the problem with that is that the value can’t be seen past all the zeros. And cheap is the same effect or worse.
I’m not talking about the value we give through sharing white papers, resources, videos, etc. on our website and social platforms. Those are crucial for sharing great insights, building our brand, and helping people understand what we’re all about. But if we are giving something that takes our time and resources that is specific to a person or business, and we want the weight of what we’re giving to be appreciated and accepted for the value that it has, we need to price it accordingly.
No amount of logic is going to change the feeling people get when we give away our offering on the cheap. Feelings aren’t logical but they still have to be managed (to the best of our ability).
