How To Optimize Your Profiles For Local Customers

Location, location, location! When it comes to geographic barriers, increasing visibility on social media for products and services can be a bit more straightforward for eCommerce businesses. But what about businesses that are bound by a specific location in their customer acquisition efforts?

A recent study by AdEspresso broke down social media and local search so you can see how to optimize all of your profiles and on-platform content for local customers with 3 simple rules.

1.  It’s important to always include location data in your profiles:

• In your Facebook “About” section, enter your business’s exact location. This will generate a Google Map so users can get directions.
• Instagram is very similar. Always input your business location when setting up your business profile.
• On your LinkedIn Company Page, enter your location when editing your Page, and the location will appear immediately under your Page name.

2. Add location-oriented keywords in your content:
Adding location-oriented keywords into your online content is crucial. You can incorporate these keywords into the “about” sections of your social media accounts or simply into the content of your posts. Facebook, Instagram, Pinterest, and YouTube are some of the most frequently-used search engines, so make it easy for local prospects to find you in their localized searches.

3. Use location-based hashtags:
Keep in mind that hashtags act as clickable portals for topics that users are interested in. Instagram allows up to 30 hashtags, so allocate at least 10 of these to location-oriented hashtags. This is a great way not only to connect with potential clients, but also with your community as a whole.If you have questions about how to best optimize your social media channels, our team is here to help. Get in touch with us today to create a social media strategy tailored specifically to your needs!