It’s all made up, so you might as well make it up the way you want.
What is real? My lived experience is real, but only to me. This is about all I can know for sure. I can try to change the way I experience the world, and in small ways, I succeed. Bigger shifts, I’ll posit, require an awakening experience (or possibly mushrooms). Otherwise, big change only happens when I add up all the small changes I habitually and intentionally make over a long period of time.
I can’t be mad at a dog for acting like a dog – it’s the dogness of the dog. So why should I be mad at myself for being the way that I am? When I know myself well, I can learn to work with what I’m working with instead of getting angry and wishing I was different. And, working with what I’m working with, I can make small incremental changes to begin to see the world differently and be in the world differently – if I so desire.
We all see the world differently. The lens we see through has greatly been influenced by others: our ancestors through biology and our family and community through our environment. By the time we’re aware of how biology and environment influence our worldview, our worldview has already been fully formed. But we can change how we see things tomorrow by changing our environment today. With this knowledge, we have the power to shape and create the world we want.
It is truly all made up. It is either made up by others, or we can choose to make it up the way we want.
A new year is ahead of us, and anything is possible.
Marketing our business is about understanding ourselves and the story we want to tell, understanding our audience and their worldview, and crafting a story that will convey how we can make their lives better. It doesn’t have to be daunting; it can, in fact, be a lot of fun. Might I suggest starting with a Whiteboard Session to deliberately and intentionally create your 2025 marketing the way you want it?
