Go ahead and procrastinate! It’s good for creativity!

Nov 3, 2022 | Strategy, Mindset & Leadership

Procrastinate strategically.  Video on websites.  Join us for Community Strategy Hour.

Don’t settle for the first idea, wait for the best idea.  That was a hypothesis I read recently.  Ha.  Some people will come up with anything to procrastinate.  I don’t know about you, but procrastinating stresses me out.  This became more pronounced once I became a business owner.  Even if the core of my business is creativity.  ‘Done is better than perfect’ was a concept I adopted years ago.  And, I still hold this concept to be true.  Yet, a case can be made for procrastination and coming up with something better.

Here’s an example:  A presentation needs to be done, you get hit by inspiration, get it all out on “paper” and then put it away not to be thought about again until presentation time.  It’s time to present and you look at what you put together feeling like it lacks something, but what?

OR…you get hit by inspiration, get it out on “paper” and keep it in the back-room of your consciousness knowing it’s not quite done yet.  Over the course of days/weeks, more and more ideas, stories, case studies come to you and you slowly add them in and rehearse them in your head.  Presentation comes and it’s not only fresh in your mind but you have more material to draw from.

The key takeaway is to procrastinate strategically, be productive gradually when needed –  don’t settle on mediocrity.

Leah Knoll

Leah Knoll

Founder & Lead Strategist

Leah has been in sales and marketing for 25 years and has owned Strategy 3 in Tacoma since 2012. She writes about small business growth, the human side of marketing, and building relationships that last.

(253) 606-8376 | leah@strategy3degrees.com
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