I’ve bought an iPad twice since they came out. They are so cool and everyone (it seemed) had one. Both times, the devices largely just collected dust; I did not make the same mistake with the Apple Watch.
There are many things that seem like a good idea, but if we take the time to play out our actual future with ‘said thing’ I think we might often find that the reality isn’t necessarily what we want. For example, #vanlife looks really cool, but the lavatory situation gives me pause. And, as I watched #vanlife videos, I walked through a day in my head. What does work (via Zoom) really look like inside a van?
And, what about the domino effect of the decision we make. What consequences are we not anticipating but are likely a reality? Think about how often the ‘side effects’ of prescription medications sound worse than the problem they are solving for.
In life, in business, in marketing, there are a number of things we could do; there are a number of things we’re told we should do. But when you play it out in your head, is it really what you want? It’s your business, you get to decide the rules. That’s one of the small gems of being in business.
Sometimes, there’s nothing better than to just jump in and give it a try – I’m a fan of this. And sometimes we gotta do things we don’t really want to – I’m not a fan of this. And, sometimes we can play the scenario out in our head beforehand and save ourself the time, money, and unintended side effects.
If you have an idea, but you have more questions than answers, book a Whiteboard Session! Let’s figure out what that idea looks like in imagined action, and of course, if it’s something you actually really want!
