Brand Consistency
I read one of Seth Godin’s latest blogs on choosing a college when you’re 17. I wouldn’t normally be inclined to click on a link about choosing a college but I’ve been interested in the plight of young people lately and Seth always has little nuggets that I enjoy.
Read down the blog a bit and he gives two pieces of advice that are good for anyone of any age when thinking about where we want to work, live or who we want to hang out with:
1. Are the people this place attracts the sort of people I want to spend time with and become more like?
2. Is the system that is in place here one that pushes and cajoles and processes people to become more like the kind of person I’d like to be?
When I joined the BNI group I belong to, it was because the thought that stood out the loudest in my mind was: these are exactly the kind of people I need to be around! It was and is a group of go-getters committed to the success of their businesses.
Recently, on a consultation call, it was clear to me that my potential new client was not currently working with a group of marketers that were aligned with the same values they had. This potential new client has a team of people that are also go-getters and they have a clear set of goals; they want a marketing company that will support that growth.
I left the call hoping that they saw in me and my company similar values including clear and transparent communication and reporting with a strong emphasis on ROI.
When setting goals this year and making the decisions of where we’re going to spend our time and resources, we must ask ourselves: are the people involved the kind of people I want in my life?
