10x, Website Hosting, Clarity is Kindness
This is going to sound crazy, but I remember when I did not think Ryan Gosling was attractive! Shocking, I know. 
Two hours, 4 minutes later (running time on The Notebook) and I think Ryan Gosling is just dreamy. Me and (most) everyone else. More on this in a sec…
We often under-communicate our ideas? Why? Because they are so familiar to us that we underestimate how much exposure an audience needs to comprehend and buy in. If we want people to accept our ideas, we need to speak up, then rinse and repeat. 10x more than we think we need to. It’s called the mere exposure effect – the more we encounter something, the more we like it….just like Ryan Gosling in The Notebook.
Familiarity doesn’t breed contempt, it breeds comfort. Unless, our familiarity is just noisy and annoying. That’s why it’s always good to ask ourselves: are we making a difference or are we just making noise? As with life, there’s a lot of nuance to consider when it comes to our marketing messages and how they are perceived. Not every person will have the same response which is why it’s important to know our audience. Sure, some people don’t think Ryan Gosling is dreamy, but many do, especially the ones who watch Nicholas Sparks movies.
The more out of the norm our message is, the more it needs to be repeated and normalized. We often decry ideas that are new. And then one day we wonder why we every doubted that video would kill the radio star.
