3 Things For November 3rd, 2020
A Different Kind of Vote, Speed, & Social Media Trends
A different kind of vote.I started selling yellow pages advertising in 1998 (yeah wow). Since then, I’ve asked thousands of small businesses all over the country where their customers come from. Almost all have said that they rely heavily on referrals and word-of-mouth. When I started my own small business, I found that the same applied to me. And I cannot stress enough how grateful I am for it! For all of you that have helped me grow, thank you from the bottom of my heart! When covid hit us all like a ton of bricks I was concerned about the health of Americans (and the world) and my loved ones, of course, but largely I was thinking about the impact it would have on small business. And every time I see a small business close I mourn a bit for what I know the owners and the employees and the community are going through. So today I ask you to remember to vote, to vote for your favorite small businesses. We can vote with our dollars but we can also vote with our words. When you have a good experience, please let others know, personally of course, but also online by leaving a review on Google, Yelp, and Facebook. These reviews are extremely beneficial to businesses, not only for others to read but for local search engine optimization as well. And I can personally attest to how much they mean to me. I love what I do, which is why I do it. But when someone takes the time to leave a review online, it literally makes my day. It’s a little thing, but little things can have a big impact. Every vote counts!
2021 Social Media Trends.There’s no denying that 2020 was one heck of a year. Luckily, a new year is just around the corner and marketing experts are already weighing in on what next year’s social media trends will look like. While it feels difficult to predict what might be coming next, there are some clear trends and shifts emerging that will impact how we conduct our marketing activities moving forward. To name just a few: The “Big 3” Will Continue to Reign Supreme: Facebook, Instagram, and Twitter are predicted to remain the most effective social media platforms for marketing a business or brand. Often when reviewing social media trends, some will cry out that one platform is dying or that another will take over, but industry experts predict that the dominant social media platforms of today will be just as significant in 2021 and beyond. They may have new features and will adapt to the trends in their own particular way. But their significance is unlikely to dwindle in the coming years. Tackling Digital Disinformation: From the COVID-19 pandemic to 2020’s tense political climate, the uncertainty that ensued this year created a hotbed of misinformation. Expect 2021 to be the year that brands, businesses, and social media channels focus on highlighting the truth, while working harder to silence “fake news”. Nostalgia Marketing: It’s easy to look back on 2019 and think how much better it was. The positive emotions connected with the “good old days” help boost current emotions, and that’s where the power and the appeal of nostalgia marketing lies. It connects strong positive emotions to your brand or business, while providing customers and audiences with a sentimental boost. During times of uncertainty and economic downturn, it appears more frequently as consumers look to connect with happier times to distract from current situations. If you would like to discuss your 2021 social media marketing strategy, don’t hesitate to reach out to us!
Do you have concerns about how quickly your website loads?Having a site that takes longer than 3 to 4 seconds to load is a hindrance to the usability and effectiveness of your website. Increasingly people’s patience is decreasing, especially while navigating the web. If your website takes too long to load, your potential customer/client will give up and move on to the next site. It is imperative to have a speedy site to keep your user engaged. Google now uses page load speed as a ranking factor for SEO! Having a slow site which in turn provides a bad user experience can now negatively affect where your site is visible in the search engine results. Strategy 3 can assess any speed issues associated with your website and take appropriate action to increase performance and speed throughout your site. Contact us and we will be glad to help.
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“Leah and her team are doing an incredible job working on my website. She is clear in her communication and helps those of us who don’t speak the language understand what needs to happen. She is guiding me along exceptionally well. She listens to what I want this site to do and she is making it happen.I can tell that Leah is passionate about what she does and really cares about customer service. If you were looking for any kind of marketing you have found the right place. Leah and her team do a great job.”
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