3 Things For January 3rd, 2024

Finding Inspiration.., Website Efficiency & Security., A Brand Refresh!

Looking for Inspiration

Hurry up to feel inspired.  Is it just me?  I know I need down time.  I know I need to meditate and be still and find the space where inspiration hits….but I’m in such an undesirable rush all the time.  Even when I’m “still and quiet” I feel the consistent buzz of urgency.

Today I sat and looked at that buzz of urgency in my seemingly still and peaceful room and wondered yet again: what is that all about?  When I imagined this morning I imagined a relaxing morning of coffee, breakfast and listening to a newly purchased album with my boyfriend before the buoyant anticipation of leaving for work – work that I love.  And, if someone was looking in on my life, as if watching a movie – and they didn’t know about the buzz – what I had imagined about my morning is what they would’ve observed.

I think we see this all the time through the lens of social media.  We see fun, relaxed, successful friends and acquaintances enjoying all the highs of being human.  And, of course those highs exist, but I believe most of us feel a consistent buzz.  This buzzing keeps us moving forward and it is invigorating but also it also makes real down-time challenging.  And if the buzzing in our head wasn’t enough, every electronic device is buzzing too, to remind us of one urgency or another.

All that to say, I hope you had more quiet-time than buzz this past holiday – and continue to make time for it throughout the year.  Because it is the quiet times that allow for inspiration to hit.  And it is so fun when it does!  If you would like some tips for how to get to a space that allows for more attention span, ideas and planning I suggest this TED Talk!  

It’s Q1 and I’m excited for the freshness of a new year and longer days.  And I’m excited for the momentum that a fresh start can give us.  If we work together, let’s schedule a meeting to discuss implementing our latest inspirations and if we don’t work together 🤔  maybe we should.  🤓

Enhancing Your WordPress Site’s Efficiency & Security in 2024

As 2024 unfolds, the importance of diligent website management is at an all-time high. Ensuring that your WordPress site is performing at its best and secure from threats is crucial for a robust online presence.

Performance for User Engagement:
Quick loading times are essential. Regular maintenance ensures your website operates efficiently, encouraging visitors to stay longer and explore more.

Security as a Priority:
In an era of escalating cyber threats, implementing strict security measures, such as routine malware scans and backups, is vital for protecting your website and user data.

Adaptability in Technology:
Stay current by adapting to new technological advances and keeping your WordPress platform up to date. This ensures your website remains compatible with the latest web standards and practices.

Strategy 3’s Website Management Plans:
Select from our Basic or Strategic plans to keep your website functioning flawlessly. While the Basic plan covers essential upkeep, the Strategic plan includes detailed analytics and strategic guidance to enhance website management.

Avoiding the Pitfalls of Neglect:
Neglecting website maintenance can lead to sluggish performance and vulnerability to security breaches, ultimately compromising your online credibility and user trust.

With Strategy 3’s dedicated management plans, your WordPress site will continue to deliver the performance and security that your users expect in today’s digital marketplace.

New Year, New Look: Refresh Your Branding for 2024!

As we enter the new year, now is the perfect time to reflect on your business and consider rebranding or refining your brand. A strong visual identity is vital for any thriving business, shaping how customers see you and your position in the market. Here are three effective ways to freshen up your brand in the coming year: 

1. Update your logo: First impressions matter, and your logo is often the initial encounter customers have with your brand. Consider giving your logo a modern twist or a complete overhaul to better resonate with your evolving business and target audience. A fresh, contemporary logo not only attracts attention but also communicates a sense of innovation and adaptability.

2. Expand Your Color Palette: Colors evoke emotions and play an important role in brand recall. Take a closer look at your existing color palette and assess its alignment with your brand values and message. Experimenting with new colors or refining your current palette can rejuvenate your brand’s visual appeal. Whether it’s creating a more vibrant and energetic feel or adopting a muted, sophisticated tone, a well-thought-out color scheme can strengthen your brand’s personality.

3. Revitalize Your Visuals: Visual elements are the first point of contact between your brand and your audience. Consider refreshing your visual assets, such as photography, social media graphics, and overall design style. This not only keeps your brand looking current but also allows you to experiment with different visual elements that resonate with your evolving audience.

Whether it’s a subtle refresh or a bold reimagining, the key is to align your brand with your current business goals and the expectations of your audience. With Strategy 3 at your side, the potential for growth and transformation is boundless. We are here to help you make the vision you have for your brand a reality.

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