3 Things For May 3rd, 2024
It’s Both Business & Personal, Get Ready For Your Website Redesign, Spring Clean Your Digital Assets.
It Is Personal!
We hear it all the time: it’s business, it’s not personal. And I can understand the import, sentiment, and intent of this statement. Sometimes it is very beneficial to take as much emotion out of a decision as possible in order to more easily do what is best for the business. But my business (and yours) is personal. Your business/brand is an extension of you and your brand. And the work you do is personal to all the people you help on a regular basis. So, when we make a decision that is not in the best interest of our business, it absolutely is personal and its effects can be devastating. The area where I see this being the most difficult is employees. At one point, I was speaking to someone I trusted about a team member that I was struggling with. I said: “If I were to make the best decision for my business I’d……” And, yes, I stopped mid-sentence hearing the words coming out of my mouth. The decision I would make if it was based on the best interest of the business was to let this individual go. And it felt harsh, because a person is involved, and it isn’t something to be taken lightly. But the person wasn’t right for my business, and the work wasn’t right for the person, and I wasn’t doing anyone any favors by not doing the hard thing. The wrong people will devastate a culture, will devastate the customer experience, and will devastate the brand. And your brand is your reputation. Your business is your baby, it is to be cared for like the precious entity that it is. It was created by humans for humans, and the humans will make it or break it. So yes, it’s business but it’s also very very personal.
Getting Ready for Your Website Project.
At Strategy 3, we believe that a well-prepared client is essential for a successful web design project. Here are some key tips to help you prepare effectively for the development of your new website: 1. Define Your Goals Determine the main objective of your website. Is it to inform, to sell products, or perhaps to engage more closely with your customers? Identifying your target audience is also critical, as it shapes the design and functionality of the site. 2. Gather Your Content Content is crucial for any website. Make sure to have all your text, images, and videos prepared before the design process starts. This helps speed up the project and ensures that we fully grasp your vision. 3. Develop Your Brand Guidelines Ensure your website reflects your brand’s identity. Choose colors and fonts that resonate with your brand and feature your logo prominently for strong brand recognition. If you need help with branding, Strategy 3 offers packages to refine your visual identity before website development. Learn more about our Brand Identity packages here. 4. Think About Functionality Consider what specific features you need on your site, such as contact forms, photo galleries and 3rd party integrations. Knowing these requirements upfront aids in creating a more functional and tailored website. 5. Set Your Timeline Have a clear budget and a realistic timeline for the development of your website. Factor in time for revisions and testing to ensure everything is perfect before going live. 6. Establish Communication Channels Effective communication is vital for the success of your project. Assign a primary contact within your organization to handle all interactions with our team. This ensures a streamlined process and clear communication throughout the project. As you get started to create or refresh your online presence, Strategy 3 is here to guide and support you every step of the way. From initial planning to final implementation, our team is dedicated to delivering a website that not only meets but exceeds your expectations. Ready to get started? Contact us today to discuss how we can bring your digital vision to life, ensuring a seamless and successful web project.
