3 Things For June 3rd, 2020
Growth During Recession, Website Security, and Supporting Our Community
4 Growth Opportunities Hiding in this Recession:Did you know: There have been 47 recessions in US history and 8 in the last 50 years. There are always growth opportunities, even in the midst of these unprecedented times. Here are 4 strategies to consider taking advantage of to grow despite the economic downturn.
- Take advantage of cheaper paid advertising to build audiences.
- Look for the growth opportunities available because of changing consumer behavior.
- Shift event budget to content marketing.
- Double down on search (SEO) to increase your keyword ranking.
Standing Up For Our CommunityHere at Strategy 3, we are among the small businesses and members of our community who are concerned about the social injustice issues taking place. Discrimination of any kind goes against the values that our team holds dear to our hearts, and we pledge to be allies to both the black community and the black business community. If you are local to the area, we invite you to explore and support this list of black-owned businesses in the South Puget Sound. You can also find more helpful anti-racism resources here. We remain committed to doing all that we can in our community to support inclusion, diversity, and change. Today, tomorrow, and every day after that.
Keep Your Website SecureIn order to keep websites secure, the use of strong passwords is essential. At Strategy 3, we work hard to keep business’s websites safe and secure! A strong password will provide protection from financial fraud and identity theft. One of the most common ways that hackers break into computers and websites is by guessing passwords and usernames. Simple and commonly used login credentials enable intruders to easily gain access and control of a computing device. Here are a few tips for keeping your website secure:
- Don’t use “admin” as your username or “password” for your password.
- Update your password regularly or monthly.
- Use a password management program such as Last Pass