3 Things For December 3rd, 2024
It’s all made up., We’re still (and always) talking about website security., Write social media copy for engagement.
Making Up 2025
It’s all made up, so you might as well make it up the way you want.
What is real? My lived experience is real, but only to me. This is about all I can know for sure. I can try to change the way I experience the world, and in small ways, I succeed. Bigger shifts, I’ll posit, require an awakening experience (or possibly mushrooms). Otherwise, big change only happens when I add up all the small changes I habitually and intentionally make over a long period of time.
I can’t be mad at a dog for acting like a dog – it’s the dogness of the dog. So why should I be mad at myself for being the way that I am? When I know myself well, I can learn to work with what I’m working with instead of getting angry and wishing I was different. And, working with what I’m working with, I can make small incremental changes to begin to see the world differently and be in the world differently – if I so desire.
We all see the world differently. The lens we see through has greatly been influenced by others: our ancestors through biology and our family and community through our environment. By the time we’re aware of how biology and environment influence our worldview, our worldview has already been fully formed. But we can change how we see things tomorrow by changing our environment today. With this knowledge, we have the power to shape and create the world we want.
It is truly all made up. It is either made up by others, or we can choose to make it up the way we want.
A new year is ahead of us, and anything is possible.
Marketing our business is about understanding ourselves and the story we want to tell, understanding our audience and their worldview, and crafting a story that will convey how we can make their lives better. It doesn’t have to be daunting; it can, in fact, be a lot of fun. Might I suggest starting with a Whiteboard Session to deliberately and intentionally create your 2025 marketing the way you want it?
3 Best Practices for Keeping Your WordPress Website Secure
At Strategy 3, we know a secure WordPress website is essential for protecting your business and customers. Here are three quick and effective ways to keep your site safe and secure.
1. Keep Your Site Updated
Regular updates to WordPress core, themes, and plugins are critical for security. Updates patch vulnerabilities and improve functionality. Make it a habit to apply updates regularly and use trusted, well-maintained tools to reduce risks.
2. Strengthen User Accounts
Your user accounts are a key part of your site’s security. Use strong, unique passwords, and avoid usernames like “admin.” Only grant admin access to those who need it and enable two-factor authentication for added protection.
3. Regular Backups
Backing up your website ensures you can quickly recover if something goes wrong. Schedule regular backups and store them securely offsite. This practice minimizes downtime and protects your valuable data.
Securing your WordPress website doesn’t have to be a challenge. At Strategy 3, we can manage and maintain your site, utilizing all best practices to keep it safe and performing at its best. Contact us today to learn how we can help!
The Secret to Great Social Media Copywriting
Crafting compelling social media copy isn’t just about words—it’s about connection. Your writing needs a balance of emotion and logic to grab attention and spark engagement with your audience. Emotion draws your audience in, creating a personal connection, while logic reassures them, offering the facts and proof they need to take action. When combined, these elements create copy that’s not only engaging but also impactful.
Emotion is what gives your copy heart. It speaks to your audience’s desires, fears, and aspirations. For instance, saying, “Stay safe on icy roads and protect the ones you love with winter tires you can trust,” taps into feelings of care and responsibility, which are far more compelling than a simple product description. Emotion makes your message relatable and memorable, motivating your audience to take the next step.
While emotion captures attention, logic closes the deal. Your audience needs proof that their decision is the right one. Facts, features, and benefits provide clarity and build trust. A statement like, “Our winter tires offer 40% better grip on icy roads,” gives your audience the confidence they need to act. Data and evidence don’t just support your claims—they make your copy feel credible and grounded.
To master both:
- Start with emotion and close with logic.
- Hook your audience by addressing their needs and aspirations, then back it up with facts that validate their decision.
- Pair emotional storytelling with data-driven proof for a well-rounded message.
