3 Things For February 3rd, 2025
Keep going!, Design that drives action., Go ahead – Be real!

Keep Going!
It’s February 3rd, and you’re either seeing success from your New Year resolutions and intentions, or you’re beginning to slip away from the routine you set in motion, or you’re even past that point. It doesn’t matter, here’s your reminder to keep going! If you’re still going, don’t stop. If you’ve stopped, start again, if you’re resolve is waning, take some time to remind yourself why you’re doing it in the first place.
What do they say? They say you gotta put in the reps. The reps don’t stop, they keep going, and they build momentum, and they pay out exponentially! Tom Brady says you don’t have to be special, you just have to do what other people aren’t willing to do.
It’s okay if you’ve stopped, you just start again. You keep doing this until the time between the stops is shorter and shorter and then non-existent.
My New Year intention was to post on LinkedIn regularly, to engage regularly, to get over myself and make the video content that isn’t perfect (see Meaghan’s post below), and to be consistent. If we’re not connected on LinkedIn, let’s connect! Find me here: https://www.linkedin.com/in/leahknoll/
The payoff from going to the gym regularly takes time, the payoff from posting to social media takes time, and the payoff from anything worth doing takes time—the payoff is in direct proportion to the time and energy put into it. I’m writing this for you and I’m writing this for me because the best way to learn something is to teach something. The best way to get in the reps is to make the reps a habit. So keep going! You got this and I got this!

How Thoughtful Website Design Drives Customer Action
Website design isn’t just about creating something visually appealing—it’s about shaping experiences that guide visitors toward their goals. The customer journey defines this path, starting the moment someone lands on your site and culminating in meaningful actions, such as hiring your services or scheduling a consultation.
Key Elements of a Strong Customer Journey
1. Clear Navigation
Simple, intuitive menus and prominent calls-to-action (CTAs) ensure users can quickly find what they need, minimizing frustration and keeping them engaged.
2. User-Centered Design
A deep understanding of your audience’s goals ensures your site meets their needs, whether they’re looking for program details, service information, or a way to book a consultation.
3. Strategic Content Flow
Thoughtfully placed content—text, images, and CTAs—guides visitors toward taking meaningful actions, like hiring your services or reaching out for more information.
4. Mobile Optimization
With most web traffic now coming from mobile devices, responsive design isn’t optional—it’s essential. A mobile-friendly site creates a seamless experience across all screen sizes.
5. Trust-Building Features
Elements like testimonials, trust badges, and secure contact forms or payment processes help establish credibility and give visitors the confidence to take the next step.
Why It Matters
A well-designed customer journey enhances engagement, builds trust, and drives conversions. At Strategy 3, we specialize in creating websites that not only look great but also connect with your audience and deliver measurable results.
If your business needs a website that effectively guides customers toward action, we’d love to help you achieve your goals.

Showing Up Imperfectly Online: Why Authenticity Beats Perfection
Let’s be real—social media can feel like a never-ending highlight reel. Every post seems polished, every photo flawless, and every caption perfectly crafted. But here’s the thing: perfection isn’t relatable. Authenticity is. And showing up as your imperfect, unfiltered self? That’s where the magic happens.
The Allure of Imperfection
Imperfection is human. It’s messy, raw, and real. When we let go of the pressure to be perfect online, we open the door to deeper connections. Think about it: people don’t connect with curated perfection—they connect with you. The real you. The one who has bad hair days, typos, and moments of self-doubt. That’s the stuff that builds trust and makes you relatable.
Why Imperfection Wins
1. Relatability
Let’s face it—no one’s life is perfect. When you share your struggles, mistakes, or even your awkward moments, you’re saying, “Hey, I’m human too.” And that’s what people connect with.
2. Connection Over Curation
Authenticity builds trust. When you’re honest about your journey—whether it’s a work-in-progress project or a personal challenge—you create space for real, meaningful connections.
3. Growth Through Vulnerability
Showing up imperfectly takes guts. It’s not always easy to share the messy parts of life, but it’s where growth happens. Vulnerability isn’t weakness—it’s strength.
4. Breaking the Mold
The internet is full of picture-perfect posts, but what stands out is realness. Your imperfections are a breath of fresh air in a sea of over-curated content.
- Share the Process
Don’t wait for the “perfect” moment to post. Share the behind-the-scenes—the drafts, the mistakes, the “almost-there” versions. That’s where the real story is.
- Speak Honestly
You don’t have to spill your deepest secrets, but a little honesty goes a long way. Talk about what’s working, what’s not, and what you’re learning along the way.
- Let Go of Overediting
Not every photo needs perfect lighting, and not every caption needs to be a masterpiece. Sometimes, “This made me happy today” is all you need to say.
- Engage Without Fear
Worried about posting something imperfect? Do it anyway. The right people will appreciate your authenticity, not your perfection.
Imperfect is Inspiring
The truth is, people don’t want perfect—they want real. They want to see the messy, beautiful, unfiltered version of you. When you show up imperfectly, you give others permission to do the same. You remind them that it’s okay to be human.
So go ahead—post that photo where your hair isn’t perfect. Share the story that didn’t go as planned. Hit publish on the blog that feels unfinished. Because showing up imperfectly isn’t just okay—it’s how we build real connections in a digital world.
Let’s ditch the pressure to be perfect and celebrate the beauty of being us. Who’s with me?

Meaghan McCluskey
(253) 503-0328
meaghan@strategy3degrees.com