3 Things For May 3rd, 2022
Google Universal Analytics will sunset on July 1, 2023 and no longer collect data!
Make sure you have a plan to convert to the new Google Analytics 4!
What is Google Analytics?
Google Analytics is a free web analytics platform you can use to track and analyze the performance of your website. It provides insight into how users arrive on your website, how they interact with the content, characteristics of your site’s audience, and much more. It is a must have tool for any business that has an online presence.
Why will the GA code I’ve been using for years stop working?
The Universal Analytics code that most people have been using forever, was developed for older technology and processes, the web has grown and evolved since Universal Analytics was released and an advanced tool was developed by Google that would take over for it, Google Analytics 4.
What do I need to do?
If you manage your own Google Analytics account you should have received correspondence from Google providing a guide to converting everything over. You have a little over a year but don’t procrastinate, you don’t want to forget and end up scrambling at the last minute to switch over.
Can Strategy 3 help?
Yes, we have the knowledge and skills to help you with the conversion, we have already begun the conversion for sites that are on our managed hosting plan. Just reach out and we will be glad to set up a plan to accomplish your conversion.
Are Your Email Newsletters Eye Catching?
Email Newsletters are a great tool for marketing your business when utilized to their full potential. It is 2022 and we are bombarded with emails from all kinds of email lists that we are subscribed to (some we don’t even know we’re subscribed to). The amount of emails can be overwhelming and we often ignore them or unsubscribe right away. However, there are always a few emails that really catch our attention and get us to open them and truly engage. Have you ever stopped to notice why you opened an email over another? The key is that it caught your attention.
A well built email consists of eye catching components. To start, you must include a catchy subject line. This is the first thing that is seen. Make it short and sweet but don’t be afraid to think outside the box. The second important piece of an email is the body. Include images that pop and represent the text. Split up the email into sections and use headlines so that the subscriber can easily skim over the email and retain the important stuff. Also think about where you want your customers to go once they open the email. You could link your website or contact page through a button or maybe link a video for them to click on. Sometimes the email blast is purely educational like our “3 Things” email. The idea is to come up with a goal and execute it.
An email blast is a great way to reach your customers but, they’re not much help if your email gets skipped or marked as junk. If you follow these tips, email marketing will be a great add on to your marketing plan.
If you have any questions about email marketing you are welcome to reach out to either one of us and we will be glad to help!
Build relationships
Building and maintaining relationships is a key part of an Account Manager role. Strong client relationships make for greater success in the long run with projects. To create long lasting relationships your clients must trust you and your expertise. Here are some of my tips for creating a strong foundation with your clients.
Learn who your client is and what their needs are.
Every client has different needs and goals. Take the time to get to know who your client is and what their goals are before you work on their first project. Ask questions and ask for feedback to truly capture what your client is looking for. The more you know about each client the more you can cater your work style to them specifically.
Communication, communication, communication!
It’s so important to first understand how your client likes to communicate. Some prefer a phone call or an email. The most successful client relationships are the ones that foster open communication. Your clients must have updates on any projects you are working on and feel comfortable enough to talk with you regarding their business needs. The more you open the lines of communication between yourself and the client, the more likely it is the relationship will grow into a long lasting one.
Be the expert
Your client works with you because they trust you and your expertise. To make this a positive experience, try going above and beyond your customer’s expectations. Finish a project ahead of schedule to show them you are trustworthy. Always continue learning and growing your skill set to be more of an expert. Not only will it strengthen your relationship, but it may also bring you new business referrals.
Strong client relationships is a vital part of running a business. If you want your business to be successful in the long run, focus on nurturing the relationships you have with existing clients and growing with them. You will always keep your clients coming back!
