3 Things for April 3rd, 2021
Do As I Say, Not As I Do.
Strategy 3 Gets a 1-star Review!
Yep, it happened to us. And we didn’t see it coming. So, this leads me to say what my dad used to say when I was young: “Do as I say, not as I do,” and then he’d laugh heartily.
So now, it’s my turn to laugh, because well, you have to laugh at yourself.
I say we got a review because we are a team, and while that is always true, this review was all Leah. And the response I wrote was all Leah. I own it. You can read the review and my response…and then how the reviewer edited his review in reply to my response here…sigh.
I told a friend how I did exactly what I tell customers not to do which is to reply while still feeling the emotion of receiving the review. And he said, “well why don’t you go back and change your response?” And I said that I wouldn’t because it would be inauthentic.
I think it would be an okay time to insert one of my favorite quotes by Walt Whitman: “I contradict myself? Very well, then I contradict myself, I am large, I contain multitudes.”
Let us not forget in all the craziness, in our polarized opinion-saturated culture, that we are all human. Can we hold our opinions and beliefs lightly enough to not only laugh at ourselves but to allow others to have different opinions? The only way to truly be free, is to allow the entire universe to be free as well.
Okay, okay, that was little bit of a soliloquy…back to the topic at hand. Here are some recommended best practices when it comes to responding to bad online reviews…for the record.
- Assess and evaluate internally first
- Publicly respond to the review
- Appreciate the feedback
- Stay positive
- Take the time to show you care
- Empathize and offer solutions
The Facebook Boost Post Button: How to Use it & Get Results
Everybody needs a little boost here and there. Like when it’s 2:00 PM at work and you’ve hit a wall… Sometimes a coffee or a walk around the block is all you need to get through the rest of your day.
Facebook posts benefit from boosts too! Not because they get sleepy, but because at a certain point they’ll plateau in reach and engagement.
What Does It Mean to Boost a Post? A boosted post begins its life just like an organic post. But after it’s posted organically, you can opt to spend some money to push it to a greater audience.
What Do I Gain from Boosting a Post? While it’s incredibly important to keep posting quality organic content, you will see more results when you pay to play.
A boosted post will help you reach the right people and it only takes a few minutes to complete. Additionally, you’ll see all the analytics surrounding your boosted post, which helps you to refine your marketing strategy in the future.
How to Boost Better:
• Successful post? Boost it. When a post gets lots of likes and comments organically, that’s a clue the content resonates with your existing audience. It’s also a signal you might be onto something worth sharing with a broader crowd.
• Got data? Learn from it. With any form of ad, you’ll experience a bit of trial and error. Consider what you’re expecting to achieve from a boosted post so you can weigh your analytics against your goal.
• Grow your audience by extending your reach. When you boost a Facebook post, you can also choose to have the content appear as a boosted post on Instagram as well. This is an effective way to reach even more potential new followers and customers.
Boosting is a great tool to expand your audience. Experiment by starting small (spend $5 – $20), run it for a short period of time, and track your results. Try it on your own or get in touch with our team today to learn more!
What is a CMS?
CMS stands for Content Management System, which is a software application that allows users to modify content and manage a website without needing to know the technical ins and outs of coding.
At Strategy 3, we build all of our websites utilizing the WordPress software, which is the most popular CMS in use today. WordPress powers roughly 40% of websites on the internet worldwide and is a trusted source of CMS software.
We take care of all the technical coding and planning to establish the website, and integrate with the WordPress environment. Having your website built in WordPress will give you the flexibility to update text, images, and create new pages yourself without the need for a web developer.
Contact us today to receive a proposal for creating a website that is visually appealing as well as easy for you to use.