3 Things For August 3rd, 2025
When did your customer stop trusting you?
All the Little Things Behind Lost Credibility
Most small businesses are in the business of doing the thing they do, but also marketing and branding their business, making sales, and building relationships (to name just a few). We don’t just have one job; we have many. Every small business owner knows this.
Do most people know how much word of mouth, online reviews, and credibility mean to us? Doing a good job or an adequate job isn’t enough. We must do a great job so that our customers feel compelled to share their positive experiences with others. Which is why losing credibility with even just one person will keep us up at night.
We know we will get some bad reviews. We know we won’t please everyone. But what about when a customer is no longer happy because somewhere along the way, somehow, we lost credibility in their eyes?
I believe there are times when we rightfully lose credibility and the only thing to do is to own it and make it right to the best of our ability.
And a third way: all the little things.One thing we can control is the ability to let our customers know we care.
It’s often the little things over and over again that make the biggest impact. We get busy, we get tired and run-down from all the jobs, and we forget to view our business and performance through the lens of the customer. They aren’t tired and rundown and it’s not their job to care if we are. A lot of grace is given when trust is in place. But once trust is questioned, every little slight (real or perceived) will seem like a red flag.
Some little things:
- Returning messages quickly
- Helping even when the request isn’t exactly what you do
- Checking in just because
- Listening to a story when time doing so feels so precious
- Being on time
- Respecting their time
- Following up with the thing you promised to follow up on
- Leaving out all the details of the personal story (they don’t care about) on why something didn’t go as planned
- Knowing what you’re talking about and admitting when you don’t know something
- Admitting when you’re wrong
- Righting the wrong
- Saying thank you
And even with all of this, we will lose customers, we will lose sleep, and we will forget how much the little things matter.
And, we’ll get up and do it all over again, but this time a little bit better.
6 Overlooked Pages That Actually Drive Revenue for Small Business Websites
When small business owners think about their website, the homepage usually gets all the attention. But in our work at Strategy 3, we’ve found that it’s often the secondary pages that quietly drive the most revenue – when they’re done right.
Here are six pages your site might be missing (or underusing):
1. FAQ Page
This isn’t just a customer service tool. A well-structured FAQ builds trust, addresses hesitation, and speeds up decision-making – especially for new visitors.
2. Dedicated Service Pages
Don’t cram everything into one generic “Services” page. Separate pages for each offering improve search visibility and make it easier for visitors to find what they need.
3. Thank You Page
After someone fills out a form, don’t just say “thanks.” Guide them to next steps, offer more value, or encourage a referral – it keeps engagement going.
4. Why Choose Us Page
This is your chance to stand out. Use it to share your approach, values, and what makes your business different from the competition.
5. Team Page
Real faces. Real names. Real connection. For service-based businesses, this page helps humanize your brand and build early trust.
6. Blog Categories or Resource Hubs
Publishing blog posts is great – organizing them is better. Thoughtful categorization helps both SEO and user experience, making it easier for visitors to explore your expertise.
Ready to Maximize Your Website’s Potential?
At Strategy 3, we design and build small business websites that do more than look good – they convert, grow, and support your business goals.
Let’s talk about what your current site might be missing. Book a consultation and we’ll help you spot hidden opportunities.
Why Your Brand’s ‘Book Cover’ Matters More Than Ever
You have milliseconds to make a first impression. In our visually-driven world, your brand’s “book cover” can make or break that moment.
What your company does and how well you do it is paramount, but the packaging of your brand has become equally critical. With first impressions now almost entirely visual, every business has become a book on an endless shelf. The question is: how do you stand out?
Your Logo: The Front Cover
Your logo needs to grab attention and spark curiosity. It’s the first thing potential customers see—the visual hook that makes them want to pick your company off the shelf. A strong logo conveys what you offer while being memorable and distinctive. In many ways, your logo is the most important visual element of your business.
Your Website: The Story Inside
Once your visuals draw them in, visitors are “cracking the spine” of your company’s book. They want a good story that’s easy to read—meaning a smooth, intuitive user experience. Don’t let poor design bury your great company in “bad writing.” Every element matters: typography, imagery, colors, and overall polish.
Social Media: Your Biggest Bookshelf
Social platforms have become massive digital bookshelves where millions browse daily. Are you controlling your company’s narrative? Are you consistently putting out compelling “book covers” that make people want to learn more? This bookshelf offers invaluable reach—use it strategically.
Physical Touchpoints: The In-Person Experience
Your visual identity extends beyond digital. Does your business card have the presence that makes someone hold onto it? Is your storefront signage inviting enough to pull customers toward you? These physical elements are often the final chapters that convert browsers into buyers.
The Power of Consistency
Consistency across all visual elements reinforces your identity and makes your brand feel cohesive and trustworthy. When every touchpoint tells the same visual story, you create recognition and build confidence.
Your brand’s book cover speaks before you ever get the chance to. Make sure it’s telling the story you want heard.
Ready to redesign your book cover? Start with an audit of your current visual touchpoints and ask: what story are they really telling?
Andrew Feuk
(253) 503-0328
andrew@strategy3degrees.com