3 Things for October 3rd, 2020
Do They Really Really Like You?
People do business with brands that they know, like, and trust. And when they really really like you, they are loyal, they tell other people about you, and they write online reviews. These are the customers we all want, and frankly, the customer we want to be too.
There are certain businesses I don’t buy from because I don’t feel like their way of doing business aligns with my values. And then there are the places I love to buy from because their values do align with mine.
So, are you the Sally Field of your industry? Do your customers really really like you? You don’t have to give an Oscar performance, you just have to be authentic in your messaging. Your brand won’t be for everyone, but it’ll be for the ones you want.
If you’d like to discuss how to add the likeability factor to your marketing strategy, reply to this email and let me know!
How 2020 Changed Social Media
While we’re not quite wrapped up with the year just yet, there is no doubt that 2020 changed everything. It changed the way we communicate, the way we shop, the way we greet one another, but it also changed how we use social media.
1. Accelerating growth of social media usage:
As of this summer, we passed the milestone where over half the world’s population is now using social media. In fact, social media usage growth is accelerating faster now than it was at the start of January.
Surprisingly, baby boomers largely contributed to the growth in social media usage. Once reluctant to dive into social, baby boomers are now embracing messaging, spending more time on social media, and generally consuming more digital content.
2. The use of social for brand & business research:
In the past, search engines dominated the research stage of the buyer journey. In many demographics today, search engines are actually behind social media when it comes to brand research.
Over the course of this year, experts have noticed that consumers are purchasing with more caution than ever before. They are also using social media as a way to see how existing customers are treated and looking for content that explain a business’s products and services prior to purchasing.
3. Social media marketing budgets increased:
Social media budgets reached historic highs in 2020 in wake of the COVID-19 pandemic. Traditionally, social media earned around 10-12% of a business’s marketing budget, but this year jumped to a whopping 23%.
Do you have questions about your business’s social media marketing strategy? Get in touch with us by phone or email. We’re here to help!
What Makes a Great Website?
Below are 7 principals to keep in mind when creating an effective and beautiful website.
1. A Clear Purpose: What you are trying to accomplish with your website? Are you trying to get users to contact you by submitting a contact form? Are you trying to make a sale and have the user purchase directly from your site?
Once you clearly define what your website will do and why, you can begin to form a plan to execute a website that will accomplish your goals
2. A Clear Audience: Who are you trying to attract to your website? What age range are your potential users? Are they tech savvy or do they struggle with technology?
Once you determine who your target audience is, you can effectively use this information to make decisions for the design and functionality of the website.
3. Easy to Use Navigation: Have you ever visited a website that was confusing and impossible to find the information you are looking for? Or was it too complicated to accomplish the task you were attempting to?
It’s aggravating to say the least, and visitors will abandon your website the second they become confused or frustrated. Designing a site that has a solid structure and simple navigation will allow your users to navigate your site with ease.
4. The Right Style: Your website should have a consistent, unique, and distinctive style that is appealing to your defined audience and appropriate per your defined purpose, all while still following your brand’s feel and look.
5. The Right Images: High quality imagery and minimal use of stock photography will give your site a more polished and professional look. Picking the right images for your website is vital to having a cohesive aesthetic throughout the website.
6. The Right Fonts: Making sure you pick complimentary fonts to the overall style of the website, as well as having legible text, is important for your visitors to have a positive experience while visiting your site, while increasing the length at which your users engage with your site.
7. The Right Words: Your website can look and perform amazingly, but if you do not fill it with captivating content, you will have an ineffective website. Choosing the appropriate copy that guides your user to your preferred action will help to convert visitors.
Strategy 3 takes into account all 7 principals when developing a new website. Let us help guide you through the process of creating a great website that looks amazing and works to help your business grow.