3 Things For May 3rd, 2021

Gradual and Sudden Change, Contact Forms, and Pinterest

Gradually, then suddenly.

“How did you go bankrupt?” Bill asked. “Two, ways,” Mike said.  “Gradually, then suddenly.” These lines are from Ernest Hemingway’s novel The Sun Also Rises. How often do you notice that something “suddenly” happens, and it demands your immediate attention?  We spend a lot of time on the urgent, on the suddenlies. Suddenlies get the spotlight, the media loves suddenlies. The urgent, the immediate, the vital, the pressing, weighty, critical thing that needs us to pay attention. The thing that possibly makes us fight, or flee, or freeze. But nothing really every happens suddenly. Usually, the suddenly happens gradually. We just didn’t pay attention to the gradual thing. The gradual wasn’t urgent and didn’t need our immediate concern; well, it didn’t until suddenly…it did. When we really look at where we’re at, I think that most of us probably find that it makes sense. All the little things done every day create the reality of now. These gradual things, consistently executed, will get us somewhere. The cool thing is, if we want, we can choose where that somewhere is. On purpose – gradually, then suddenly.

Pinterest & Your Marketing Strategy

While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, it in fact has made a name for itself as a top visual search engine, housing tons of photos, graphics, links and inspiration for nearly anything you might want to find. Not familiar? Pinterest is a social media platform where people can explore, share, and store visual content they find motivating, helpful, or entertaining. With over 250 million users on the platform, a recent analysis showed that 55% of users are specifically on Pinterest to find photos of new products, making it a goldmine for companies with a visual aspect to their business, whether it’s photography or original graphics. Pinterest is a helpful tool for businesses who are trying to:
  • Educate their audience on a topic
  • Boost their online sales
  • Promote a product or service
Interested in determining if Pinterest could be great addition to your online marketing strategy? Reach out to us by call, text, or email to learn more! 

Three Tips to Increase Contact Form Conversions

Contact forms are vital for engaging with potential clients. A poor contact form can be ignored, while an optimized contact form can attract users and increase the likelihood of conversions that generate leads. Below are 3 tips to help your contact form succeed: 1. Limit the number of form fields: Too many form fields can be discouraging or overwhelming to the user. The best converting forms are limited to 3 fields and the conversion rates decrease as the number of fields increases. Keeping your contact form simple with only the absolute necessary questions, will help your form to succeed at generating the leads you want. 2. Form placement is important: You want to make your contact form easy to find and throughout your site making it simple for the user to complete while browsing. An ideal location is above the fold (the initial viewable area of a webpage) keeping the form within 800 pixels from the top of the page will give you the best opportunity for your form to be effective. 3. Design your form for mobile visitors: With over 50% of visits to websites happening on mobile devices it is imperative that the form is optimized for mobile visitors. Having a contact form that is impossible for someone on a mobile device to complete will knock out over half of the potential leads from website traffic. These are only the beginning of considerations when designing and implementing an effective contact form for your business. This can be tricky, but Strategy 3 is here to help turn your website visitors into conversions, contact us today to help configure your contact form for the best possible outcome.

Best of South Sound 2021 Has Been Announced!

It’s that time of year when South Sound Magazine reveals who readers voted for their favorite people, places, and things in the South Sound. This year, we are thrilled to celebrate three of our customers who won
  • Jeremy Frieling at Serenity Spa: Best Acupuncturist for the 2nd year in a row!
  • La Bella Nail Spa: Best Mani / Pedi for the 11th year in a row!
  • Kitchen & Bath Design Studio: Best Kitchen & Bath Designers for the 2nd year in a row!
We would also like to congratulate our very own Financial Advisor, Molly Axworthy at Edward Jones, for winning Best Financial Advisor! To read the full list of the Best of South Sound winners, click here!