Adapting to customer needs and staying visible
Customer behavior and needs are changing as new regulations are rolled out. If you’re wondering what your customers need, consider asking them directly utilizing your social media channels. You can also check out Google Trends to find out more about trends in your market or industry.
Work with free online tools to communicate with your customers and community. If you don’t already have a YouTube channel, consider starting one. This may be out of your comfort zone (I know it’s out of mine) but now is the time to adapt and pivot. If you have extra time, now more than ever, is the occasion to tell your story by creating valuable content for your marketing.
The instinct for most is to pull back on spending that is hard to measure. This is understandable, but doing this can also contribute to a weakened brand. In the past, during tough economic times, the brands that stayed visible were the ones that came out strong.
Do you have a question about adapting your marketing during COVID-19? Reply to this email and let me know.
The power of digital connection in the age of Coronavirus
While last month began like a leap of faith into the unknown for small businesses everywhere, we have been blown away with how our clients have been adapting during these anything-but-ordinary times.
Thanks to the power of digital connection, our customers have been able to weather the storm. To name just a few:
- Redmond Pilates Center successfully launched custom Virtual Pilates Sessions.
- Skyline Properties has been hosting digital home tours.
- Tacoma Opera started a mobile Opera-Gram program to support their artists.
- La Bella Nail Spa has been selling gift cards & offering DIY nail care tips.
- Fusion Windows & Doors has been utilizing their virtual showroom tours.
Feel free to reply directly to this email with any questions or to schedule a free 30-minute Zoom consultation to ensure that your marketing strategy is working to meet your needs.
Be a resource to your customers and community throughout COVID-19
People are looking for answers from the businesses they work with now more than ever before. What is it that your customers need to know right now?
Give your clients the answers that they’re looking for by including this information on your website, along with any new policies or procedures that you’ve put in place over the last couple months during the COVID-19 health crisis.
Not only will your clients value you keeping them in the know, but by addressing some of these timely topics you can also rank better in Google Search by answering the questions that people are searching for online.
Our team is here to help you keep your customers informed, while also being a valuable resource for your community and industry. Get in touch with us today to address your FAQ’s and COVID website content.