3 Things For March 3rd, 2023

When Things Don’t Work Out, Website Design – A Guide To Success, Showcase Your Expertise On Social Media

Sometimes things don’t work out.

And it doesn’t mean anyone or anything is to blame.  It just means something different is needed. There is something to be said for staying the course….if you’re on the right course (of course).  But sometimes a pivot makes more sense.  This goes for life and it goes for marketing too.  What worked last month might not work this month and what worked for one campaign might not work for another. Comedians know that the jokes don’t always land the same for every audience.  My favorite comic is likely not yours, nor my favorite snack, vacation destination, tv show, etc.  Preferences are not right or wrong, they are just preferences. Our marketing can cater to the large central peak of the bell curve (when we don’t know our audience well or want to play it safe) or it can be more targeted and nuanced.  Sometimes, we don’t know what to do so we make a best guess. But the bottom line is the bottom line and what we do needs to achieve our end goal…at least eventually it does.  Because if it doesn’t then why are we even doing it?

Web Design & Development – A Guide To Success

Are you planning to build a website for your business or personal brand?

A website is a powerful tool that can help you connect with your audience, showcase your products or services, and establish your online presence. However, building a website is not as simple as it may seem. Many clients have a vision in mind for their website, but they may not realize the amount of time and effort it takes to bring that vision to life. In this guide, we’ll discuss three things that you, as a client, need to know about website design and development projects.

1. It takes time and effort to create a successful website

A successful website is not built overnight. It requires careful planning, research, design, development, testing, and launch. As a client, you should be aware that building a website takes time and patience. You need to give your designer and developer enough time to understand your goals, research your market and competitors, and create a website that is user-friendly, accessible, and visually appealing.

2. Communication is key

Communication is a crucial aspect of any website design and development project. As a client, you need to provide clear feedback and communicate any changes you want to make throughout the process. Your designer and developer should also be responsive to your needs and keep you updated on the progress of the project. Misunderstandings can lead to delays and
frustration, so it’s important for both parties to communicate clearly and effectively.

3. Maintenance is important

Many clients assume that once the website is launched, their work is done. However, a website requires ongoing maintenance to ensure that it runs smoothly and meets your needs over time. This includes regular updates to the software and plugins, backups, security checks, and more. Neglecting maintenance can lead to issues with the website, such as security breaches, downtime, and performance issues. As a client, you should be aware that ongoing maintenance is necessary to ensure that your website continues to perform well and meets your needs over time.

In conclusion, building a website is an exciting project, but it’s important to set realistic expectations and work with your designer and developer to create a successful website. Reach out to Strategy 3 and we can guide you along the process and bring your vision for your website to life!

Showcase Your Expertise On Social Media

Social media has become an indispensable tool for brands to establish their identity and build trust with clients. One of the most effective ways to achieve this is by positioning yourself as an industry expert. This approach not only adds value to your platforms but also provides a wealth of content ideas, which is crucial for consistent posting.

  1. Share hot tips: One of the best ways to position yourself as an expert is by sharing informational and educational content related to your industry. This can include blog posts, videos (bonus points if it’s your own), or infographics.
  2. Use hashtags: Hashtags can be used to help your content reach a wider audience. By using industry-specific hashtags, you can attract the attention of others and position yourself as an expert in that field.
  3. Share success stories: personal stories and case studies are a powerful way to convey your expertise while engaging your audience. A great way to do this is by asking clients to record a video describing their personal experience with your company.

By implementing these tips, you can set yourself and your brand apart from competitors. When people already view you as an industry expert, they are more likely to turn to you when they need your services.

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