3 Things For June 3rd, 2022

Maintaining website plug-ins, what your consumers think about your ads, creating your marketing SMART goals

Maintaining your website’s files and plugins, is it really necessary?

Performing website maintenance regularly is vital to keeping your website functioning properly and securely!

Maintenance includes regularly reviewing the website for issues, correcting any problems, and updating the software used on the site.

What happens if I do not maintain my website?

1. Your website could break, don’t let a potential client’s first impression of your business be an inoperable website, out of date plugins and software are the number one issue for your website to not function as intended.
2. Your website will be vulnerable to hackers/spammers, software and plugin developers continue to push out updates and patches to their code that ensure your website will stay secure.
3. Your website will begin to run slower; updates are pushed out that optimize the software to run efficiently and effectively, delaying the updates will slowly begin to show in the speed your website runs.

Developing a website maintenance plan for your business and detailing a schedule would be a great idea to avoid the issues I discussed above.

Strategy 3 also offers a package that includes hosting, maintenance, and updates. Reach out to us for more info on how we can help you!

What Does the Consumer Really Think About Your Ad?

One of the most important ways to communicate to others about your products or services is through advertisements. Like every form of communication, you must always consider how you are being heard. One of the worst things that could happen when putting out an ad is for consumers to receive the wrong message or not understand the message at all. When an ad is clear, and the consumer is listening they can be persuaded to engage in the call to action. This results in sales.

There are two major forms of advertisement. One type relies on feelings and emotions while the other is more logic based with numbers. When deciding the approach to use with advertisements consider who your target audience is. Do some research on trends and advertisements that tend to get a higher response rate and from what demographics. Think about how you might structure your ad to portray a feeling or how you could take a more rational approach. For example, research shows that females are more likely to respond to an emotion-based ad while males are more likely to respond to data not that males are more logical…they just like to think they are. 😉

One way an ad might portray a feeling is by including an image of a smiling person regarding the product or service. While writing this, I glanced out the window and saw a large delivery truck with the ad “We Deliver!” and a huge picture of a smiling delivery driver. What does this ad say to me? The first thing that came to mind was that this delivery guy is nice, and he is happy to deliver to my house. The second thing I thought was “Oh wow, I had no idea they deliver, I might use that”. The third thing I got is that this would be convenient for me. So, in the 5-10 seconds it took for this truck to drive by my window, I felt kindness, generosity and worry-free from this company. Why? Because this man in the photo was smiling, the company appears to be generous for offering this service, and it will eliminate the stresses around going in person and picking up my groceries.

The key is to persuade the consumer to say “I need this” no matter the type of ad. This comes from a carefully created ad that is designed for the audience.

Let’s get SMART with our goals!

Setting SMART goals help set the framework for your marketing. Your marketing goals define your current plan of action. Be SMART about the way you map out your marketing efforts by defining your goals and objectives.

The goals you define for your company set the tone. Be clear and specific about what you hope to accomplish and communicate those goals to ensure accountability. Know your priorities and what you hope to accomplish throughout this process.

Being able to define success early on is crucial to measure your ongoing process and help you to evaluate your achievements with progress you’ve made. With the right tools, you can measure your performance benchmarks like current traffic or KPI’s. How are you tracking your progress?

Be realistic about the goals you set, as these should be easily attainable using your skills and resources. Look at previous projects you’ve completed and challenge yourself to improve your performance and work.

Is your content reliable and can you apply it to a current situation? Focus on being reasonable and results-driven with your marketing. Whether your goals are

Set short term and long-term goals and match them to your timeframe. Be realistic with what efforts need to be in place so you don’t lose sight of your accomplishments early on. Address your expectations early on, so no surprises arise and throw you off your timeframe.

Using your SMART goals will help you set the tone for your company, and future projects. Stay focused, be efficient and use SMART goals to keep your company and projects successful. Here at Strategy 3 we are here for all of your SMART goal needs!

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