3 Things For July 3rd, 2022
Feelings. Boring but important tech. and the end!
You’re Not Logical and Your Customers Aren’t Either.
None of us are. That’s one of the wonderful things about being human. Of course, we like to believe we are and I could probably argue with you all day about how I am absolutely logical, but that would be a lie. Sigh.
No, we make decisions with our unconscious mind and emotions are what really drive our purchasing decisions. In fact neuroscience has shown that people whose brains are damaged in the area that generates emotions are not able to make decisions. Doh!
This should be a crucial consideration when it comes to branding, marketing, and sales. We can rattle off features all day long, but features do not elicit feelings and without feelings, there is no sale. Benefits>features always…but more importantly, the feelings that are generated by the benefits!
Ask: what does life look like once someone has your product or service? What will they experience? How will they feel? There’s a problem being solved or a desire being fulfilled and the feeling behind that needs to be at the core of your brand.
Want to talk about feelings? Reply to this email and let me know you’d like to schedule a marketing meeting!
What features to look for in top quality WordPress Managed Hosting?
Managing everything that is associated with your web hosting account can be a pain especially when you don’t have a background in web development. A WordPress Managed Hosting plan will help to alleviate the headache associated with these tasks. Not all hosting providers deliver the same level of service, below are features to look for when picking out your next hosting plan.
Uptime: Your website needs to be accessible 24 hours a day, 7 days a week. Look for a service that provides at least 99% uptime.
Speed: Your website needs to load quickly, or you will lose potential customers, look for a service that provides an optimized server setup that will translate into a speedy user experience.
Security: Your website should be protected by top notch security policies and procedures, be sure to pick a service that is transparent in their protocols and look for features like malware protection, DDoS detection and the ability to scan for malware.
Backups: You should store at least 30 days’ worth of daily backups so you can easily restore to a previous version should your site break or get hacked. Look for a service that provides automated backups.
Support: Even though the service will be managing many aspects of your hosting plan you will want to choose a service that provides quality support 24/7 365 days a year in the event of an emergency.
There are multiple companies providing managed hosting services, when making a choice on which you will go with, please do your research, and choose the plan best fitted for your needs while taking into thought the features I listed above.
Strategy 3 also provides managed hosting services that go beyond what I have discussed above, give us a call and we can go over how we can help host your WordPress website!
Begin With The End In Mind!
I’m changing it up this month and sharing something I read a couple of days ago online from a coaching group. It was a timely message for me and my business and I think many of you might find it useful as well. ~ Leah
“Begin with the end in mind! That’s a statement that I share often with people as they are growing their business.
Are you scaling your inefficiencies?
While you work to scale your business, you could be scaling your inefficiencies.
Are you scaling old patterns, quick fixes and bad habits? It is essential to track and assess your goals daily. What is working and what has stopped…and WHY?
Make sure you are focusing on what is working for the long term and what is getting you closer to reaching your goals!”