Top Facebook & Instagram Updates Over the Last Month
Social media platforms are ever-evolving! Here’s what’s happened over the last 30-days that you should know about.
Facebook is Seeking to Advance Racial Justice:
Three actions Facebook took to advance racial justice include 1) proactively improve policies, products, and programs to detect, handle, and/or remove violating content. 2) Invest in the Black community by committing an additional $200 million to Black-owned businesses, creators, and organizations this year. 3) The creation of Lift Black Voices, a “new destination” meant to amplify voices, share resources, and fundraising.
Facebook Shifts Commerce Eligibility Requirements:
Commerce shift will eventually be available for Facebook businesses as it’s already on the move within Instagram. This means that eligible businesses or creators with at least one product will be able to use shopping features and tags.
Continued Testing of Messenger & Direct Integration:
Instagram, which is owned by Facebook, has plans big to integrate Facebook Messenger, Direct messaging on Instagram, and WhatsApp to create one seamless, streamlined communication tool that can be accessed from all three apps. Ultimately, it will benefit users and marketers/brands alike to have a single, streamlined direct message option for multiple platforms, allowing us to respond quickly and to engage meaningfully.
New Paid Badges for Creators’ Live Streamed Videos:
Instagram wants to support creators using their IGTV platform and that’s where Paid Badges come into play. This new feature is still in beta testing. Currently, IG users are able to show their love during Lives using likes, comments, or donations. The badge feature is meant to bring a new level of support.
New IGTV Ads for Monetization:
Make way, ads are coming to IGTV. Mobile-friendly, 15-second video ads will pop up when users click to watch someone’s IGTV videos from the video’s preview in their Instagram feed.