3 Things for January 3rd, 2020
A picture of a flamingo I took recently and a message
I enjoy doing this. I like reflecting on the spectrum of my human experience and emotion, and especially how the tough things that happened resulted in even bigger growth. When I was finally able to release something weighing me down is when the door to future potential opened wide. And this has always been the case both professionally and personally.
So now is the time again to write down my goals for 2020 and it is exciting to think about putting plans in motion to enjoy the process of watching the year unfold.
I enjoy sharing this experience with my customers as well. Reflecting on the challenges and successes of the past year and looking at the opportunities for the future. Have we met yet to discuss your marketing and branding goals for 2020? I’m ready if you are! Text, call, or email me.
PS: Why the flamingo, you ask? Because it’s time to get our feet wet in order to stand out in the crowd! I’m not kidding, call me!
Embracing Email Marketing in 2020
2020 is here and the future is bright for businesses who plan to utilize email as a part of their marketing strategy!
Email marketing isn’t just alive and well, it is thriving. Email continues to be one of the most dominant channels in marketing, and many studies suggest that it remains the most effective in driving ROI, delivering an average ROI of $44 for every $1 spent.
Statistics reveal that 85% of marketing emails reach the people that they are sent to, 72% of people say they prefer companies to communicate with them via email, and that 58% of people check their email before checking social media or doing anything else online every single day.
Email marketing is important for building relationships with leads, prospects, current customers, and even past customers because it gives businesses a chance to speak directly to their audience, in their inbox, at a time that is convenient for them. From increasing company revenue and sales conversions, to driving more traffic to your website and improving brand awareness, email has proven itself to be a valuable tool for business owners.
The Importance of Typography in Web Design
Content is key, but the way in which you present the words holds equal importance. Every website needs to convey its intent and emotion of the business to its visitors on a digital screen, and the easiest way to do this is through typography. Careful consideration is taken to have the text compliment the business’s brand and is appropriate for the industry. Deliberate typography decisions will maintain consistency and a professional aesthetic throughout your website, not to mention taking readability into consideration to provide the best user experience as possible.
Before making a choice on your company’s typography, speak to one of us here at Strategy 3. We can guide you to the best decisions for your next web design project.