3 Things For August 3rd, 2020
Voice & SEO, Phishing Scams, and Optimizing Your Social Media
Voice Activation Popularity, Big Implications for SEOVoice activation is continuing to see major growth as over 50% of US households are forecast to have a smart speaker by 2022. And now, nearly a third of all Google searches are voice searches. This increasing use of voice search means that consumers are using more natural language in their search queries. For example, one of my favorite queries is typing “pho near me”, but for many that search will sound like “Where is the nearest pho restaurant?” When you are thinking about optimizing your keywords, make sure you take into consideration the growing number of natural language queries.
Social Media & Local Search:
How To Optimize Your Profiles For Local CustomersLocation, location, location! When it comes to geographic barriers, increasing visibility on social media for products and services can be a bit more straightforward for eCommerce businesses. But what about businesses that are bound by a specific location in their customer acquisition efforts? A recent study by AdEspresso broke down social media and local search so you can see how to optimize all of your profiles and on-platform content for local customers with 3 simple rules. 1. It’s important to always include location data in your profiles:
- In your Facebook “About” section, enter your business’s exact location. This will generate a Google Map so users can get directions.
- Instagram is very similar. Always input your business location when setting up your business profile.
- On your LinkedIn Company Page, enter your location when editing your Page, and the location will appear immediately under your Page name.