3 Things For February 3rd, 2022
Read below for getting personal on your company’s social media, imagery on your website, and thoughtfully gifting within a budget. I hope you enjoy these quick tips and if you have any questions or would like to delve deeper into the subjects let us know by responding to this email. Any other marketing questions weighing on your mind? Let us know those too. We are here to help you in any way we can.
3 Tips For Using Images On Your Website
1. Images Draw Attention and Trigger Emotion
Utilizing images on your website is an easy way to improve the user experience for your visitors. Images allow you to draw the person’s attention and guide their line of sight on the page. This can be extremely helpful when designing a web page that will convert the most people possible. Also, images trigger emotion, which will help to get your visitors engaged in the content you’re presenting and wanting to learn more about your business/service.
2. Use Stock Images Sparingly
It’s always best to use unique images that are specific to your brand or service. Although stock photography is cheap and easy to obtain it can leave your visitors with a feeling of inauthenticity. Use custom photography as much as possible to really showcase your brand and unique style.
3. Don’t Let Images Slow Down Your Website
Using large, unoptimized images will degrade your website’s performance and slow down the speed in which visitors are able to navigate around your site. Having a slow or unresponsive website will discourage your visitors from continuing to inquire about your services and move on without converting into a potential client. Utilizing image software to optimize your images will keep your site speedy while also displaying beautiful photography your visitors will appreciate.
These are just a few tips regarding using images on your website, Strategy 3 has the knowledge to incorporate effective images that will help your business attract more customers. Contact us today for a consultation on how we can help take your website to the next level.
Don’t Break the Bank
One thing I want to emphasize is that Gifting does not need to break the bank! It is not necessary to overspend to make a lasting impression.
What if you have 100 people you want to take care of, but just don’t have the budget? Center your attention on one, five, or twenty people you most want to focus your attention on, and give them a creative gift that is within your budget. Then work your way through the rest of the list. Reaching everyone gradually is better than not at all.
Don’t forget this penny-wise secret weapon, a handwritten note or card! When budgets are tight this is always a cost-effective way to make an impression and show genuine appreciation. A thoughtfully written note on nice paper can make more impact than a mediocre, one-size-fits-all trinket.
The little things really do count. All of the small touches that go into building or maintaining a relationship add up to everything.
Don’t hesitate to ask how Strategy 3° can curate a custom gift for your clients, referral partners, or anyone in your circle without breaking the bank.
How personal should your business get on social media?
Social media can play a key role in your digital marketing presence for your small business. It is a communication tool to reach new clients and get your business noticed. Social media is part of most people’s daily communication. How often do you get on Facebook or Instagram without thinking? Most people do the same.
Relate to Your Clients On Social Media
Which posts get the most engagement and catch the user’s attention? Think about the last time you uploaded an image for your business that was personable. And by personable, I mean a post that users can relate to and/or get an insight on who the person is that is running the business. People love to support businesses owned by people they can relate to or have a personal connection with.
Imagine having the choice between two similar restaurants. You check out their social media pages to help influence your decision. Restaurant A has generic posts and maybe some pictures of food. Restaurant B is a little more creative, pictures of food, of course, but also guests, good lighting, and a photo of the chef at work. Which one is more appealing? Of course it is restaurant B. Therefore you and many others are more likely to choose restaurant B. Having a social platform that gives viewers an insight about your business is important to attract new customers.
Maintaining Social Accounts
There is one more key piece you should keep in mind to have a proper social media presence: account maintenance. Making sure your account is consistent by posting photos regularly is important, as well as interacting with other social media accounts. Users want to see recent posts updated at least twice a week with catchy captions and hashtags. Don’t be afraid to use hashtags, as they can attract new users that follow certain tags. There is no limit to the tools you can use on social media to boost your presence and attract new followers. Once you implement these basics, the opportunities for user connections are endless.
Communicate with customers, interact on posts, learn what they want and what they like, and then use it to create a much stronger marketing strategy so that you can transform them from potential buyers to loyal customers. Showing your personality and unique brand should be a given for any business marketing strategy and social media provides the perfect platform to share your personality and let people into your world.
So, how personal should your business get on social media? There really is no right or wrong answer to this and it will be different for everyone depending on what they do and their level of comfort. But a business that connects the most with its customers is a business that grows!