• Tacoma, WA 253.606.8376 | Key West, FL 305.699.2037

Marketing Strategy

Every customer is unique and every one of our customer’s customers is unique. We understand that and so we start out by understanding your goals as a business, what is working well for you and what you are struggling with.

After we understand your goals for customer acquisition we take an in depth look at just who exactly your customer is. What do they like, where do they hang out, what kinds of things are they influenced by, etc. It’s only then that we can put together a strategic plan custom to your needs. Below is a list of some of the services likely to be included in your plan.

Key Website Features

  • web designDesign & Layout
  • Usability
  • Valuable Content
  • Search Friendly
  • Mobile & Tablet Optimized
  • Converts Visitors into Leads
  • On-site SEO (Keywords, Titles, etc.
  • Easy to Make Updates (CMS)
  • Analytics and Tracking

Search Engine Optimization

search engine optimizationSEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

You have an attractive, intuitive site that converts visitors into leads/customers but in order for it to actually work it needs to be found in search.  That’s where SEO comes in.

 

 

Key SEO Factors:

  • Content
  • HTML
  • Site Architecture
  • Links
  • Trust
  • Social

Pay-Per-Click Advertising/Google Adwords

search engine advertising

Come up when people are searching for what you do with Pay-Per-Click Advertising.  We utilize PPC campaigns when you want to ensure that your site is always an option when people are searching for your key terms.

What we do:

  • Create campaigns & Ads
  • Bid on keywords
  • A/B test your ads for effectiveness
  • Track your conversions

Social Media

social media marketingBuild your community utilizing social media.  Social media can be overwhelming.  Which sites do you need to take advantage of?  What should you post?  How often should you post?  How do you build up an audience that wants to see your posts?  We take this weight off of your shoulders and build a results driven social media campaign.

  • Brand Awareness
  • Lead Generation
  • Customer Retention

Internet Listings/Local Search

local searchWe utilize all five major U.S. data aggregators to make sure your information is accurate across the web.

Dealing with the completeness, accuracy, duplications, and inconsistencies of your information across the web is not how you want to spend your day….and of course there is always: “where do I start?”  We work to make sure your local search listings are accurate and optimized.  Give us a call to learn more: 253-606-8376!

Email Marketing

email in the inboxStaying in touch with customers and potential customers utilizing email is a very important component to your overall marketing plan.  It’s likely that you already have a database of emails from customers and/or fans.  But what do you do with the database?  This is where we come in to help you with messaging and content to help you stay in front of these people.

72% of people say they prefer companies to communicate with them via email.  91% say they like to receive promotional emails from companies they do business with! Read more from entrepreneur.com.

 

Design

Skyline Flyer- AppWhat a boring world if we didn’t have visuals, if all we could do is see a page of words.  A picture says so much and so we work with your branding to create a picture that captures the attention of your audience.

We help you create consistent eye-popping marketing materials for print and online.  Like the written word, design is a valuable part to almost every area of marketing.

Labella Print

 

 

Content Marketing

content from old typwriterThere is a very strong argument for content being the most important (and often overlooked) aspect of your marketing efforts.  You need valuable content on your website, in your marketing materials, on social media sites, and more.  In search it’s key for your site to rank for your keywords, in social media it’s vital for grabbing people’s attention and getting them to listen.  It’s a noisy world and creating content that is in depth (for websites) and brief and to the point (for social media and marketing materials) is vital in maximizing marketing efforts.

Reputation Management


leaving a 5 star reviewReviews!
 We all read them and sometimes leave them.  The internet has connected us like never before and along the way has demanded transparency from businesses.  This is often great, but unfortunately almost every company has to address bad reviews and figure out how to get good reviews.

88% of online users read reviews and 72% take action based on positive reviews!

We will work with your team to monitor and respond to negative reviews while also putting together a plan to garnish great reviews from your raving fans.